The Most Powerful Word In The World


“I am as bad as the worst, but, thank God, I am as good as the best.” Walt Whitman

To me, the most profound word that I could think of is not really a word, but more like a combination of two words. Oh, what’s the word? This one.


Iam is the most profound word (or in this case a combination of words) that I have been able to come up with. Why, you might ask. The answer is simple. There is no other expression so powerful and meaningful than this. But then again, why exactly?

In dating or pickup, work, fitness, whatever the subject, best results come for the individual that has a specific mindset. That mindset is extremely unorthodox and involves loads of work on yourself, especially your ego and your perception of how you’re seeing the world at this given time. Many great athletes, business folk, philanthropists, etc…


…Everyone that have been good at their craft, have had a special desire to be good. They’ve had this inner fire inside themselves, which translates back to their childhood experiences. Many of us have the goal to be approved by our parents, by the world, by a girl that we used to love yet she never actually paid any attention to us…

Some of us are motivated by money since there was a lack of comfort in their childhood. Some of us like Gary Vaynerchuk grew up in a big family, a poor family, the kind of family that had to share toilet paper due to not having enough money to go and buy another pack. Talk about adversity…

I cannot even imagine how tough it must have been for Gary!


And then there are those who embrace the grind, the ones that enjoy chaos and love to work on their ideas. These people are extremely self-motivated, have their values in check and are pretty much impenetrable as far as their perception and ego goes. You could say anything to a person who falls under this category, and they would not care. n fact, they would most likely not even pay attention to your comment since they have a strong sense of belief in their mind. These kind of people know what they want to do in life and they actually do it. Without excuses!


The IAM people.

The Iam people are a completely different case. To be an Iam person…one must not feel the need to complete something, one must not have a deep desire to achieve something, one must not do anything in their life in order to get something out of it either for themselves, their family or anyone else. The Iam people are the ones that ARE their endeavour. These are the people who identify with their profession, passion or whatever the hell you wanna call it, so freaking hard that they see themselves as that very same thing.


Me, for an example, see myself as game. I no longer go out to pick up chicks, to sell my personality to different beautiful women with an idea to have sex with them. I no longer even want to offer something, I no longer even feel like picking up chicks just to offer girls a wonderful experience with an experienced guy. Now…I feel as I am the game. I am pickup. I am seduction.

Do not get this confused! I am NOT a pickup artist. I am NOT a womanizer. I am NOT a fucking “Label”.

I. Simply. Am.



That’s the beauty of it. I simply just am. You simply just are. We all are. This is probably the deepest thought I’ve ever been able to share with anyone. If you think you get it, like for real, TRULY GET IT, then I’ll give you biiig props! It took me 21 years to finally get it and while I’m writing this, I am still learning more about it!

It’s all an ongoing process.

IAM is a state where one identifies himself with their craft. You no longer need motivation, you no longer need to force yourself into doing something. Doing the deed seems so natural that doing it or not never becomes a debate. Your craft becomes as easy and natural as breathing. And not because you’ve become used to it, but because of understanding that it’s the right thing to do. Being fully in the present, feeling the energy flow through you and approaching your endeavour like it’s the most proper thing in the world to do.

And without questioning!

Think of it as force in the Star Wars Trilogy. Once you fully own the force is when you start identifying yourself with it instead of just bluntly using it.

How does one reach such level?

IAM is all about understanding the dynamics of our world, seeing other person’s perspective and realizing how all of our pictures actually play together on this grand scheme of things. A wise man once said there are 7 billion different truths in the world, because at that given time there were around 7 billion people on the planet. That’s true, we all have our own perception of the world that we believe to be true. Some of us are spiritual gangsters, some of us spend all of our time making money and creating a name for themselves, some enjoy the little things and stay home with their kids…

We all believe in a different truth. Can you understand it all? No. Never.

This realization itself is the truth.

Funny, eh. A fucking paradox.

As I’m writing this, I’ve realized that I have not been able to properly explain the phenomenon of IAM. And I realize that I might never be able to do so. Is it enlightenment? Who knows. Is it the ultimate truth? Who the fuck knows. The beauty is that we do not even need to know. Every person is capable of living a fulfilling life without ever understanding the ultimate truth. Play on your instincts, your desires…even on your ego.

Therefore, I’ll end it with this.

Maybe one day…

Feel free to message me for an individual in-depth (free) talk. 

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